Sam was born on October 17, 1992 to Raymund Concepcion and Gene Concepcion. He is the third of four children - siblings to his Kuya Red (23), Diko Kevin (22) and as Sangko Sam to their baby sister, Gabby (12). At the age of 2, he was already able to carry a tune and dance to simple songs. By the time he was 5 years old, he was already in theater. Inevitably, Sam pursued singing and dancing.
Sam's major TV exposure came via Little Big Star, a singing competition in ABS-CBN, which searched for young talents. Sam easily got the attention of the judges and viewers. He was initially dubbed as the Singing Crush ng Bayan and had been constantly a crowd's favorite. In fact, he was awarded My Favorite Star for having the most number of text votes, which comprised 52% of the total votes. During the Grand Finals, Sam sang I Can't Stand Still from Footloose, one of the highly successful musicals produced by STAGES. He eventually won the whole competition with the title, The Brightest Star for the Big Division over equally talented kids, Gian Barbarona and Charice Pempengco . Since then, Sam has steadily risen towards stardom.
Sam was just five years old when he first performed in theater through a worship cantata. This soon earned him the role of the young Jose Rizal in a play, "Sino Ka Ba, Jose Rizal." While playing the part of the said character, he was discovered by David Cosico, who became his initial manager. David encouraged Sam to join Trumpets Playshop, a workshop center where he continuously honed his skills in singing, dancing, acting, modeling, and hosting. At the age of nine, Sam was already an accomplished performer and theater actor with various plays under his name. One of which is when he played Edmund in the stage adaptation of The Lion, The Witch, and The Wardrobe. His musical influences include Gary Valenciano, Michael Jackson, Justin Timberlake, Chris Brown, Billy Crawford and Christian Bautista.
Before Little Big Star, Sam had already appeared on TV, including his widely known commercial with his real-life dad as the rapping kid in Maggi Sinigang sa Miso. He also appeared in children shows such as Sineskwela and Hirayamanawari. While making TV appearances, he was still active in theater, performing in productions including Peter Pan and the Time Machine, Ragnarok, and Mr. Noah’s Big Boat. Aside from acting, Sam even had a regular hosting stint in ABC-5’s A.S.T.I.G. (All Set To Imitate God), a show that told stories about God and worship. Sam also guested in Christian Bautista's concerts, namely Heartfelt and Color Everywhere.
Sam then joined Little Big Star where he became the eventual winner. Through this competition, Sam Concepcion's fanbase, collectively called the Samsters, was formed and is still continuously growing. Just prior to winning Little Big Star, Sam was offered endorsements and projects. He is now an endorser of various products, such as Bench (a clothing line), Skechers Shoes, and Karate Kid Restaurant to name a few. He also appears in different magazines as its cover or in random articles from K-Zone, Total Girl, YES!, Hi, Inside Showbiz, Star Studio and other leading magazines in the country. In the September 2006 issue of Candy magazine, Sam was announced as Candy Cuties’ Number One Cutie and has held the title for three consecutive years already.
Since his win, Sam has achieved a whole lot more even at such a young age. He dubbed the voice of Koyuki, the protagonist in the hit anime musical, Beck. He was able to star in ABS-CBN primetime shows, Super Inggo as Boi Bawang, one of the main characters and Walang Kapalit as the young Piolo Pascual. He also got to launch his first solo album under Universal Records, followed by a nationwide mall tour to promote the album. Sam was also appointed by the Philippine's Department of Education as the Youth Role Model and Spokesperson [2]. Being such, Sam encourages students across the country to prioritize their education. Sam was also appointed as the Official Spokesperson for the Philippines in the Asian-wide B4USurf campaign of Business Software Alliance that promotes safe internet use and discourages online piracy [3]. To add to that, Sam is still the Youth Ambassador for Education and the Arts in the 3rd District of Manila.
By February 2008, Sam became part of ABS-CBN's Star Magic, with a co-management contract with STAGES. He was launched as their newest talent on ASAP '08. Subsequently, Sam was chosen by Dreamworks to sing the theme song entitled, Kung Fu Fighting, for the animated movie, Kung Fu Panda, for its Philippine run on May 2008. His version of "Kung Fu Fighting" is included in the Asian soundtrack album, which also includes the cover of Korean superstar, Rain. With this project, Sam is the first Filipino artist to have collaborated with Dreamworks [4].
Then on October 18, 2008, Sam held his first major solo concert dubbed as I'll Find Your Heart: First Solo Birthday Concert. The concert was held at the Music Museum in celebration of his 16th birthday, which was a dream come true for this young performer [5]. On that same month, Sam was given another major responsibility as he was launched as World Vision's Ambassador for Children [6]. As such, he encourages the youth to help in his cause of sending children to school.
Currently, Sam regularly appears on I
Betty La Fea on ABS-CBN . He can also be seen on ASAP '09, YSpeak and soon on Your Song. Besides his TV appearances and various shows offcam, Sam has started recording for his second solo album. He also continues all his responsibilities as DepEd's Youth Role Model, BSA's Official Spokesperson and World Vision's Ambassador for Children. In addition, Sam is set to hold a continuation of his concert this May 2009, dubbed as "I'll Find Your Heart: Part 2."
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